The Nudge Files // Classified Experience

The Nudge
Files

Observe. Decode. Design.

Customers don’t simply choose food. They choose from the environment we create. Begin with three facilitator-led Nudge Lab activities, then open eight case files in any order, investigate your own operation, and leave with one small experiment.

No score. No wrong answers.
Just look closer.

01Complete live stations

02Investigate 8 cases

03Build one final nudge

How to investigate: Choose one case recorder, discuss each response as a team, and answer based on what customers actually encounter—not what should be happening. Progress is saved only in this browser on this device.

Case File 001

Reflection Required

This illustration is an example—not your answer. Use it to recognize the principle, then apply it to your own operation.Optional reference

Now investigate your operation

1 What do you notice at your location?

Answer based on what customers actually encounter in your operation. Choose as many as apply.

2 Which opportunity is worth investigating?

Flag one or more possibilities to explore at the live stations. You are not choosing your final nudge yet.

Field Notes

Capture what your team noticed. You may also attach one photo as evidence.

Attach a PhotoSaved only on this device.

The Science

Automatically saved on this device. Not submitted to Thomas Cuisine. Avoid private browsing and use the same browser if you return.

The Nudge
Files

Field Notes

Case Solved

Enter the Nudge Lab.

The Checkout Conspiracy

The Cooler Case

The Menu Board Mystery

Now Build One Nudge

Clues Found

Verifying
Agent Access

Case Closed.

The NudgeFiles

Field Notes

Case Solved

Enter the Nudge Lab.

The Checkout Conspiracy

The Cooler Case

The Menu Board Mystery

Now Build One Nudge

Case Closed.

The Nudge
Files